Our Plans for Growth
PSK HAS DEVELOPED PRODUCTION & DISTRIBUTION PLANS FOR PURELY SMOKED® AROUND FOUR OBJECTIVES:
- Partner for production to achieve scale, revenue generation and name recognition.
- Leverage high foot-traffic areas with a compact foodservice offering.
- Centralize production to support direct-to-consumer sales without requiring each site to handle and prepare raw proteins; ensure product quality.
- Support entrepreneurship through a franchise-style opportunity for others to benefit from the Purely Smoked® brand.
Those objectives resulted in the creation of a Supplier-Partner Integration strategy, Compact Kitchens and the Purely Smoked® FRANSHIP™ model.
BUILDING RETAIL SALES AND BRAND RECOGNITION BY INTEGRATING PRODUCTION WITH SUPPLIER-PARTNERS
The initial focus for revenue generation will be to maximize relationships with supplier-partners.
PSK.will install the Purely Smoked® large-scale production ovens inside the processing facilities of the raw protein suppliers. These providers of the raw seafood and meat products that Purely Smoked® requires have operations that prepare, package, freeze and ship finished product. By maximizing these relationships Purely Smoked® products can be produced under the Purely Smoked® label or cobranded with the partner.
Most importantly, these supplier-partners have existing distribution channels into grocery retailers across the US. By equipping these partners with the Purely Smoked® product line, the company benefits from established distribution opportunities, while partners benefit by adding unique Purely Smoked® products to their portfolio.
PSK sees the integrated supplier-partner strategy as the best way to generate revenue and drive product awareness in the marketplace. A win-win approach.
GOING DIRECT TO CONSUMERS WITH PURELY SMOKED® COMPACT KITCHENS IN HIGH-TRAFFIC AREAS
Designed by Eddie, these modular serving kitchens are as small as 150 square feet – small enough to be placed inside big box retailers, grocery stores, convenience stores or larger models outside at shopping centers, college campuses and in urban areas --- wherever there is substantial foot traffic. These are ventless, no-cook serving kitchens making them suitable for many types of locations.
Each kitchen will stock a supply of pre-packaged, frozen Purely Smoked® meals. Customers order from touch-screen menus (or their phone), pay and pick up from built-in food lockers – all without face-to-face interaction. The kitchen is easily manned by 1 - 3 operators who provide either the frozen product for take home or a freshly prepared meal for enjoying on the spot.
More than simple heat ‘n serve kiosks, these serving kitchens utilize restaurant-grade, high-speed rethermalizing ovens for immediate enjoyment. Offering delicious food products and fast service these compact serving sites will create direct-to-consumer distribution, building on the Purely Smoked® name recognition established through the supplier-partner retail sales.
SUPPORTING ENTREPRENEURSHIP & POWERING THE COMPACT SERVING KITCHENS WITH FRANSHIP™
While the Compact Serving Kitchens make the most of automation and high-tech marketing, reliable operators are still a crucial part of serving freshly prepared products.
To that end, the Purely Smoked® FRANSHIP™ model will appeal to individuals with a foodservice background, who want to escape the headaches of traditional and quick-serve operations. The simplicity created by the design of the compact kitchens means the FRANSHIP™ operators can focus on serving great food.
Leveraging large-scale production of the Purely Smoked® products we believe that a single Purely Smoked® dual-oven system could support multiple compact serving locations when within regions.
As the Purely Smoked® brand is established through the national cobranding programs, negotiating placement of these serving kitchens in high-visibility locations will create dynamic opportunities for Purely Smoked® FRANSHIP™ operators.
